A Story of
Conscious Cleaning
For over 20 years, I’ve worked in real homes, cleaning alongside real people and real routines.
Over time, one question kept coming back:
Why do we need so many products to do one simple thing—clean?
Why so many products for just one task?
I’m Hilda, a minimalist by nature and paleo by choice.
That mindset shaped how I see cleaning—simple, intentional, and without excess.
I saw how most cleaning products were filled with harsh chemicals and overwhelming scents that didn’t belong in a home.
So I decided to create something different.
A simpler way to clean—effective, natural, and intentional.
I began developing my own formulas using natural ingredients, guided by real experience, not theory.
For years, I tested these products in my clients’ homes, refining them with care and intention.
The result is Easy Citrus:
Effective, gentle, and thoughtfully made cleaning products designed to work in real homes.
Because cleaning your home shouldn’t mean compromising your health, your space, or your peace of mind.
